BUSINESS CASE
International Football Tournament Stadium & Digital Ticketing Project
- Executive Summary
The Ministry of Sports proposes the delivery of a 50,000-seat international-standard stadium and an integrated digital ticketing platform to host an upcoming International Football Tournament scheduled for June–July 2030.
The project is a strategic national investment intended to:
- ensure safe, compliant, and efficient tournament operations,
- enhance international reputation and tourism visibility,
- create long-term operational and economic value beyond the event.
This Business Case evaluates the strategic, financial, and operational justification for approving the project.
- Strategic Alignment
The project supports the following national objectives:
- Hosting major international sporting events
- Modernizing national sports infrastructure
- Advancing digital public services
- Increasing tourism revenue and global visibility
It aligns with:
- National Sports Development Strategy 2025–2035
- Digital Government Transformation Roadmap
- Urban Infrastructure Modernization Plan
- Problem Statement / Opportunity
Current Situation
- Existing stadiums do not meet international tournament requirements for:
- capacity,
- safety certification,
- media and accessibility standards.
- Current ticketing processes are:
- partially manual,
- fragmented across vendors,
- vulnerable to fraud and congestion.
- Entry control lacks real-time monitoring and identity verification.
Opportunity
Hosting the International Football Tournament provides:
- a fixed, non-negotiable deadline,
- high international visibility,
- justification for long-term infrastructure and digital investment.
- Proposed Solution
Project Scope (High Level)
The project consists of two integrated components:
- Stadium Construction (Predictive)
- New 50,000-seat stadium
- Structural, safety, accessibility, and sustainability compliance
- Physical entry gates, turnstiles, and control rooms
- Digital Ticketing Platform (Agile)
- Online registration and ticket purchase
- Identity verification
- QR / digital ticket validation
- Integration with physical entry systems
A hybrid delivery approach will be applied.
- Options Analysis
Option 1 — Do Nothing
- Tournament not hosted
- Loss of international exposure
- No infrastructure legacy
❌ Rejected
Option 2 — Stadium Only
- Tournament hosted
- Manual / semi-digital ticketing
- High operational risk and congestion
⚠️ Not recommended
Option 3 — Stadium + Digital Ticketing (Recommended)
- Full compliance
- Enhanced safety and user experience
- Reusable digital platform for future events
✅ Selected Option
- High-Level Financial Analysis
6.1 Estimated Project Costs
Component | Estimated Cost (USD) |
Stadium Construction | 460,000,000 |
Digital Ticketing Platform | 20,000,000 |
Integration & System Testing | 8,000,000 |
Project Management & Governance | 12,000,000 |
Contingency Reserve | 30,000,000 |
Total Estimated Investment | 530,000,000 |
6.2 Estimated Benefits (10-Year Horizon)
Benefit Category | Estimated Value (USD) |
Tourism Revenue Increase | 680,000,000 |
Event Operations Cost Savings | 72,000,000 |
Fraud Reduction & Revenue Protection | 45,000,000 |
Stadium Reuse (Post-Tournament Events) | 130,000,000 |
Total Quantified Benefits | 927,000,000 |
6.3 Financial Indicators
- [Return on Investment (ROI)]
(a financial measure comparing the net benefit of an investment to its cost)
≈ 75% - [Net Present Value (NPV)]
(the value of future cash flows discounted to today)
≈ +$230 million (discount rate: 6%) - [Internal Rate of Return (IRR)]
(the discount rate at which NPV equals zero)
≈ 9.5% - [Payback Period]
(the time required to recover the initial investment)
≈ 7–8 years - [Benefit–Cost Ratio (BCR)]
(the ratio of expected benefits to expected costs)
≈ 1.75
- Expected Benefits
Tangible Benefits
- Average entry time reduced from 45 min → 15 min
- Reduction of operational staffing costs by 22%
- Fraud incidents reduced by >90%
- Improved emergency and crowd control
Intangible Benefits
- National image enhancement
- Increased investor and sponsor confidence
- Digital capability reusable for concerts and future tournaments
Benefits will be tracked using the [Benefits Management Plan]
(a document that defines how benefits will be delivered, measured, and sustained).
- High-Level Risks
Risk | Impact |
Construction delays | Schedule & cost |
Supply-chain volatility | Budget |
Integration failures | Reputation |
Cybersecurity threats | Financial & trust |
Risks will be monitored in the [Risk Register]
(a document listing identified risks, responses, and owners).
- Assumptions and Constraints
Assumptions
- Tournament dates are fixed: June–July 2030
- Budget approval granted by Parliament in Q4 2025
- Spectator digital adoption ≥ 85%
Constraints
- Fixed event deadline
- Public procurement law
- Annual budget approval limits
Tracked in the [Assumption Log]
(a document used to record assumptions and constraints throughout the project lifecycle).
- Governance and Authority
- Sponsor: Ministry of Sports (collective governance body)
- Delivery Authority: Inter-Ministerial Project Committee
- Project Manager: Appointed after charter approval
- Decisions follow the [Governance Path]
(the escalation and approval route for issues, risks, and changes).
- Recommendation
It is recommended to:
✔ Approve the investment of $530 million
✔ Authorize initiation of the project
✔ Approve development of the Project Charter
✔ Appoint a Project Manager with execution authority
- Approval
Role | Title |
Sponsor Representative | Secretary-General, Ministry of Sports |
Finance Representative | Director of Public Investment |
Infrastructure Representative | Director of National Infrastructure |
Digital Transformation Rep. | Director of Digital Government |
Governance Chair | Inter-Ministerial Committee Chair |
Approval Date: 15 October 2026